PRIVACY POLICY
At G Ology Limited, we are committed to protecting your privacy. This Privacy Policy outlines how we collect, use, share, and protect your personal information when you visit our website or make a purchase through our online store. By using our website, you agree to the terms of this policy.
COLLECTION OF PERSONAL INFORMATION
When you visit our website, we automatically collect certain information about your device, such as your web browser, IP address, time zone, and cookies installed on your device. Additionally, as you browse our website, we collect information about the individual web pages or products that you view, as well as information about how you interact with our website. We refer to this automatically-collected information as "Device Information."
We collect Device Information using technologies such as cookies, log files, web beacons, tags, and pixels. For more information about cookies and how to disable them, please visit http://www.allaboutcookies.org.
When you make a purchase or attempt to make a purchase through our online store, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as "Order Information."
USE OF PERSONAL INFORMATION
We may collect, use, store and transfer different kinds of personal information about you that we collect from your interactions with us and our website.
The law requires us to have a lawful basis for collecting and using your personal information. We rely on one or more of the following lawful bases:
Contract: We may use contract as a lawful basis to collect and use your personal information in order for us to be able to provide you with one of our products or services. We may also use contract as a lawful basis for communicating with you and providing information or advertising related to our products or services.
Legitimate interests: We may use your personal information where it is necessary to conduct our business. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal information for our legitimate interests. We do not use your personal information for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
Legal obligation: We may use your personal information where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this lawful basis.
Consent: We rely on consent only where we have obtained your active agreement to use your personal information for a specified purpose, for example, if you subscribe to receive direct marketing communications from us or to the sharing of your personal information with other entities within our group that offer and market products or services that may be of interest to you.
We have set out a description below of all the ways we plan to use the various categories of your personal information that we collect, and which of the lawful bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
| Purpose/Use |
Type of data |
Lawful basis |
|---|---|---|
|
To register you as a new customer |
(a) Name, username or similar identifiers (b) Contact details and address |
Performance of a contract with you |
|
To process and deliver your order including: (a) Manage payments, fees and charges (b) Collect and recover money owed to us |
(a) Name, username or similar identifiers (b) Contact details and address (c) Banking or card details (d) Payment history and other details of products and services you have purchased (e) Marketing and communication preferences |
(a) Performance of a contract with you (b) Necessary for our legitimate interests (to recover debts due to us) |
|
To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy (b) Dealing with your requests, complaints, and queries |
(a) Name, username or similar identifiers (b) Contact details and address (c) Interests, preferences, feedback and survey responses (d) Marketing and communications preferences |
(a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and manage our relationship with you |
|
To enable you to partake in a prize draw, competition or complete a survey |
(a) Name, username or similar identifiers (b) Contact details and address (c) Interests, preferences, feedback and survey responses (d) Interactions with and use our website, products and services (e) Marketing and communications preferences |
(a) Performance of a contract with you (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business) |
|
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) |
(a) Name, username or similar identifiers (b) Contact details and address (c) Technical data such as IP addresses or device ID |
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation |
|
To deliver relevant website content and online advertisements to you and measure or understand the effectiveness of the advertising we serve to you |
(a) Name, username or similar identifiers (b) Contact details and address (c) Interests, preferences, feedback and survey responses (d) Interactions with and use our website, products and services (e) Marketing and communications preferences (f) Technical data such as IP addresses or device ID |
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
|
To use data analytics to improve our website, products/services, customer relationships and experiences and to measure the effectiveness of our communications and marketing |
(a) Technical data such as IP addresses or device ID (b) Interactions with and use our website, products and services |
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
|
To send you relevant marketing communications and make personalised suggestions and recommendations to you about goods or services that may be of interest to you based on your Profile Data |
(a) Name, username or similar identifiers (b) Contact details and address (c) Technical data such as IP addresses or device ID (d) Interactions with and use our website, products and services (e) Interests, preferences, feedback and survey responses (f) Marketing and communication preferences |
Consent, having obtained your prior consent to receiving direct marketing communications |
SHARING OF PERSONAL INFORMATION
We may share your Personal Information with third-party service providers who assist us in providing our services to you. For example, we use Shopify to power our online store, and you can read more about how Shopify uses your Personal Information in their privacy policy. We also use Google Analytics to understand how our customers use our website, and you can read more about how Google uses your Personal Information in their privacy policy.
We may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena or other lawful request for information we receive, or otherwise protect our rights. We may share your Personal Information with the other entities within our group to provide you with targeted advertisements or marketing communications that offer products or services that may be of interest to you, subject to your consent and preferences.
MARKETING
We may use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you, which includes the sharing of your Personal Information with the other entities within our group to provide you with targeted advertisements or marketing communications across our different websites or platforms, subject to your consent and preferences. You can manage your targeted advertising preferences by using the links provided below.
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info.
INTERNATIONAL TRANSFERS
We may transfer your personal information to our suppliers, service providers and other entities within our group located outside of the UK or the EEA. Where these transfers are to a country which is not subject to an adequacy decision, we will ensure that a similar degree of protection is afforded to your personal information by ensuring that the appropriate safeguards are implemented, such as the use of specific standard contractual terms approved for use in the UK.
DATA SECURITY
We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected breach involving personal information and will notify you and any applicable regulator of a breach where we are legally required to do so.
DATA RETENTION
We will only retain your personal information for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal information for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal information, we consider the amount, nature and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
YOUR RIGHTS
If you are a European resident, you have the right to access your personal information, as well as to request that your personal information be corrected, updated, or deleted.
You also have the right to withdraw your consent or opt-out of any direct marketing communications from G Ology Limited or the sharing of your personal information with our other group entities for marketing purposes at any time.
If you would like to exercise any of these rights, please contact us using the contact information provided below.
COOKIES
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.
We use the following cookies to optimise your experience on our Site and to provide our services.
| Name | Function | Duration |
|---|---|---|
| _ab |
Used in connection with access to admin. |
2y |
| _secure_session_id |
Used in connection with navigation through a storefront. |
24h |
| _shopify_country |
Used in connection with checkout. |
session |
| _shopify_m |
Used for managing customer privacy settings. |
1y |
| _shopify_tm |
Used for managing customer privacy settings. |
30min |
| _shopify_tw |
Used for managing customer privacy settings. |
2w |
| _storefront_u |
Used to facilitate updating customer account information. |
1min |
| _tracking_consent |
Tracking preferences. |
1y |
| c |
Used in connection with checkout. |
1y |
| cart |
Used in connection with shopping cart. |
2w |
| cart_currency |
Used in connection with shopping cart. |
2w |
| cart_sig |
Used in connection with checkout. |
2w |
| cart_ts |
Used in connection with checkout. |
2w |
| cart_ver |
Used in connection with shopping cart. |
2w |
| checkout |
Used in connection with checkout. |
4w |
| checkout_token |
Used in connection with checkout. |
1y |
| dynamic_checkout_shown_on_cart |
Used in connection with checkout. |
30min |
| hide_shopify_pay_for_checkout |
Used in connection with checkout. |
session |
| keep_alive |
Used in connection with buyer localization. |
2w |
| master_device_id |
Used in connection with merchant login. |
2y |
| previous_step |
Used in connection with checkout. |
1y |
| remember_me |
Used in connection with checkout. |
1y |
| secure_customer_sig |
Used in connection with customer login. |
20y |
| shopify_pay |
Used in connection with checkout. |
1y |
| shopify_pay_redirect |
Used in connection with checkout. |
30 minutes, 3w or 1y depending on value |
| storefront_digest |
Used in connection with customer login. |
2y |
| tracked_start_checkout |
Used in connection with checkout. |
1y |
| checkout_one_experiment |
Used in connection with checkout. |
session |
| checkout_session_lookup |
Used in connection with checkout. |
3w |
| checkout_session_token_<<token>> |
Used in connection with checkout. |
3w |
| identity-state |
Used in connection with customer authentication. |
24h |
| identity-state-<<token>> |
Used in connection with customer authentication. |
24h |
| identity_customer_account_number |
Used in connection with customer authentication. |
12w |
| Name | Function | Duration |
|---|---|---|
| _landing_page |
Track landing pages. |
2w |
| _orig_referrer |
Track landing pages. |
2w |
| _s |
Shopify analytics. |
30min |
| _shopify_d |
Shopify analytics. |
session |
| _shopify_s |
Shopify analytics. |
30min |
| _shopify_sa_p |
Shopify analytics relating to marketing & referrals. |
30min |
| _shopify_sa_t |
Shopify analytics relating to marketing & referrals. |
30min |
| _shopify_y |
Shopify analytics. |
1y |
| _y |
Shopify analytics. |
1y |
| _shopify_evids |
Shopify analytics. |
session |
| _shopify_ga |
Shopify and Google Analytics. |
session |
| customer_auth_provider |
Shopify analytics. |
session |
| customer_auth_session_created_at |
Shopify analytics. |
session |
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent how we share information with other entities within our group and third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” and “Your Rights” sections above.
COMPLAINTS
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
SMS TERMS OF USE & CONDITIONS
If you consent to provide your mobile phone number to G Ology Limited, we may use this information to send you marketing and transactional SMS updates about your requests, orders and other feedback. We may also share this information with a third party to aid in sending text messages via SMS or SMS short codes. Number and size of messages will vary per user based on evaluation/treatment length and stages. Reply 'STOP' to any SMS message to unsubscribe from SMS updates.
G Ology Limited does not charge any users fees to send or receive text messages. However, message and data rates may apply from your mobile carrier and you should contact your mobile carrier to understand what message and data rates may apply. The wireless carriers are not liable for delayed or undelivered message. G Ology Limited will not be liable for any delays in the receipt of any SMS messages connected with our SMS Gateway. Delivery of SMS messages is subject to effective transmission from your wireless service provider/network operator.
G Ology Limited respects your privacy. We will only use the information you provide to transmit text messages to you. Nonetheless, we reserve the right at all times to disclose any information as necessary to satisfy any law, regulation or governmental request, to avoid liability, to protect our rights or property. Text messages through your wireless carrier/service provider are not secure messages through encryption or similar technology, and therefore you should take care to include only the content you wish to share in the texts to our Customer Care agents. G Ology Limited respects your right to privacy. For clarity, this section is subject to G Ology Limited obligations regarding SMS communications in the UK.
CHANGES TO THE PRIVACY POLICY AND YOUR DUTY TO INFORM US OF CHANGES
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your relationship with us, for example a new address or email address.
CONTACT US
If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at: G Ology Limited
C/O Addition Finance Ltd
The Office Group, 1 Lyric Square, London, W6 0NB
Last updated: 29/08/2024
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